Thoughts on Strategy for Integrated Digital Marketing
Augmenting your customer database with user interest data from social network profiles is possible using Flowtown or Rapleaf. But these solutions require an email database for you to plug-in to their systems. If you don't have an email database yet, you can still gain some insight into how your audience interacts with social media by tapping into market research conducted by Exact Target, Forrester and GlobalWebIndex. Play time:
Forrester Research
Exact Target
Kunal does digital strategy, solutions development & online marketing
Kunal's clients like his work:
“Kunal's approach was refreshing. From the outset he was results oriented, and his ability to quickly understand our business (www.firstin.co.nz), allowed us to prioritise the improvement of the crucial components of our offer. The result: The implementation was quick, and Kunal's recommendations represent a significant part of the 250% growth we have experienced over the last 5 months. Kunal's involvement, was a great investment - he has implemented a new approach in how we relate to our customers, and it has paid off.” Mathew Duder, Director, Firstin.co.nz
“Kunal is highly Internet savvy. He has an excellent understanding of web trends which is very valuable to many companies in today's market.” Daniel Robertson, CEO, Fishpond.co.nz / Fishpond.com.au
@KunalKripalani
kunal@kryptonite.co.nz
Melbourne: 03 901 87467
Auckland: 09 889 3792
