3 Aug 2010

Top New Zealand Social Networks 2010

The total number of social network users in New Zealand is about 2.3 million people. 

The total Internet population of New Zealand was 3.5 million as of 2009.  Assuming a nominal growth rate of 5%, the 2010 figure is around 3.675 million people. Therefore, 62% of the internet population are social network users.

 

New_zealand_social_network_popularity_2010

Note that this chart covers only social networks and not publishing platforms with community features like Youtube, Wordpress and Slideshare.

Feel free to re-use this chart, but please link back to this page referencing Social Network Stats | Kryptonite.co.nz as the source.


There are 1.65 million kiwis or 72% of social network users on Facebook.  NZ Daily Unique Visitors

 

Twitter

NZ Daily Unique Visitors

 

Bebo is in steady decline as its audience migrates to Facebook. However, for now, Bebo is still more popular than Myspace. 

NZ Daily Unique Visitors

 

Myspace is steadily losing volume, but they have a very niche,  music-centric offering. 

NZ Daily Unique Visitors

 

Linkedin is steadily increasing its New Zealand user baser.  They claim 250,000 members, but the actual number of active users is closer to 180,000.

NZ Daily Unique Visitors

Sources:

  1. Saatchi and Saatchi / Colmar Brunton Survey via Kelly Gregor at The NZ Herald
  2. Google Ad Planner