Social Profiles: Which Social Media Channel Should I Use?
One of the key questions for a business is:
"Which social media channel should I use?"
There is a need to justify the investment of resources. The answer is to focus on the networks that your customers are already using. Go to where they already are rather than trying a "build it and they will come" approach.
Furthermore, this is also a way of identifying which social network is likely to be a source of new customers. Since your existing customers are on the network, it's reasonable to infer that people like them (that like your product) can also be found on that network. One useful tool to help identify which social network(s) you should focus on is Flowtown.
It's easy to create social profiles for every person in your email database:
A social profile provides data on a customer's demographics and interests as indicated on the social network and can therefore be used to not only enhance your social media marketing, but also to send more relevant and targeted email communications.
An alternative to Flowtown worth assessing is Rapleaf.
