Livecasting with Twitter in Japan
Local market knowledge is invaluable and there’s nothing quite like having a contact on the ground. For example, when Air New Zealand ran their kaigai-dada.net campaign with local celebrity そらのちゃん (Sorano) livecasting her Air New Zealand experiences as part of a promotional campaign, I was puzzled why they used Twitter for the live comments stream and not Ameeba. After communication with Air New Zealand’s social media team and a little corroborating research, I found the answer:
- Ameba.jp is a platform primarily for blogs and cannot substitute Twitter. (They only started a micro-blogging service in May,2010.)
- Japanese users sent 360,653,206 tweets in November and are amongst the Top 5 Twitter nations ranked by percentage of internet population. (source)
There’s nothing like having feet on the ground.
Read the complete post: Livecasting with そらのーちゃん from NZ to Japan
